MiMedia Case Study: Platform Design and Development

MiMedia is a cloud storage platform focused on secure sharing, great UI, and one of a kind cloud media experience.

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Challenge

MiMedia came to us with a challenge - extend their in-house dev team to help support legacy Mac and Windows apps. The partnership proved successful and Mercury was chosen as the main developer for a new generation of MiMedia apps across all platforms.

MiMedia app on an iPhone
MiMedia app on an Android phone
MiMedia app on a MacBook
MiMedia app on an iMac
MiMedia app on a Windows PC
MiMedia app on mobile and desktop devices
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Solution

For the last 3 years our developers, QA engineers and mimedia server development team have been working hand in hand to create a unique cloud media ecosystem that can handle millions of users. Two teams divided by an ocean share the same agile development process with parallel sprints and regular sync up meetings making sure they work as one.

Richard Elam portrait
Review
Richard Elam
Richard Elam, Chief Technology Officer

“Mercury’s dedication to process and quality is amazing. At one point, their team included more than 30 engineers making progress on 4 parallel projects and all efforts were on track and in full sync with our internal platform development. This level of integration is hard to come by.“

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Result

Continued effort and commitment on both sides helped MiMedia raise $15M in Series C funding in 2016 and launch a successful partnership with Micromax. MiMedia app was factory installed as a default gallery app for smartphones manufactured by Micromax - number 1 phone vendor in India.

MiMedia app screen on an iPhone
MiMedia app screen on an iPhone
MiMedia app screen on an iPhone
MiMedia app on Android devices
Chris Giordano portrait
Review
Chris Giordano
Chris Giordano, MiMedia CEO & Founder

“Mercury has proven to be a reliable partner with an extremely versatile skill set and top notch expertise across the board. They handled most of the technical challenges letting our team focus on strategic vision and the path of our product.“

On May 31, 2016, MiMedia was featured on the launch event for a brand new Micromax Yunicorn flagship Android smartphone, sold out in 2 minutes after product launch.

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Design

Joint efforts of UX experts from Mercury and Ronik Design resulted in a simple, fun and rewarding experience making MiMedia a great place to share and organize your memories.

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APP STYLE

Colors & Fonts

RGB
8 160 158
HEX
#08A09E
RGB
68 70 70
HEX
#444646
RGB
143 146 146
HEX
#8F9292
RGB
214 73 66
HEX
#D64942
STYLE
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APPLICATION

Mobile & Tablet

MiMedia app navigation screen on an iPhone
Easy Navigation
Easily find your way around your photos, videos, and music.
MiMedia app comments screen on an iPhone
Comments
Discuss and share your photos
in real-time.
MiMedia app music screen on an iPhone
Best Music
Listen to your favorite tracks
wherever you go.
MiMedia app media preview screen on an iPhone
Cool Media
Enjoy full photo preview with immersive background and a handy menu.
MiMedia app photobook editing screen on an iPhone
Personal Touch
Choose size and filters for your photos, add captions and quotes - create a one of a kind photobook.
MiMedia MiDrive app screen on an iPhone
MiDrive
Collaborate with friends and family to create richer stories and lasting memories.
MiMedia app on an iPad
Your Moments
MiMedia is a cloud storage platform focused on secure sharing, great UI and one of a kind cloud media experience.
MiMedia app on mobile and tablet devices
MOBILE
TABLET
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APPLICATION

Web Technology

MiMedia web app interface
Technology
Responsive, single-page web app built with ReactJS was a great choice to make the most out of cloud experience.
MiMedia web app interface
Experience
Adaptive interface, high quality graphics, and extraordinary features make surfing through the memories an exceptional journey.
MiMedia web app on mobile devices
WEB
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APPLICATION

Windows & macOS

MiMedia desktop app media uploader
Magic Uploader
A few clicks to create a personal media library. Automatic upload of specified content from the computer makes it easier than ever.
MiMedia desktop app web integration
Web Integration
The desktop app handles big file uploads that you start on the web and boosts web performance by doubling up as a local cache for all uploaded media.
MiMedia desktop app on Windows and Mac
DESKTOP
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Some Statistics

7 times a day
people open and use MiMedia
2,500,000+
photos & videos watched every day
1,000,000+
monthly active users
1,000,000+
links shared every month
14 device models
use MiMedia as a factory-
installed gallery app
0 of 95,412
nude photos leaked