Reinventing Music Discovery via Swipes
MuzicSwipe transforms music discovery into an interactive social experience — combining short-form audio clips, smart recommendation logic, and gamified swiping to help emerging artists connect with new audiences.
MuzicSwipe Revolutionized Music Discovery
It’s a place where genuine music discovery happens - without algorithms burying new talent.
The FoundersCame
with an Idea
With a bold idea — but without product, brand, and technical foundation.
Their Mission
To build a fair, engaging platform where emerging artists could finally be heard, and listeners could find fresh sounds beyond mainstream playlists.
Client Goals & Challenges
The client sought a transparent, fair space for music discovery, while we delivered smooth playback, low latency, reliable media, and strong analytics to refine recommendations.
Swipe Discovery
Helping new artists find listeners without labels and making music discovery fun through swipes and gamification.
Taste Matching
Build a recommendation system that reflects listener preferences while helping emerging artists gain visibility and reach new audiences.
Media Performance
A platform built for smooth playback, low latency, reliable media delivery, and strong analytics to refine recommendations.
The Result is MuzicSwipe
A gamified music discovery app where artists upload 15-second genre-tagged clips and listeners swipe to rate them. Several likes create a match that unlocks full tracks and the artist’s profile.
Mercury’s Role
We took full ownership of the product - from concept to launch.
The result is a smooth, high-performance experience that keeps both artists and listeners coming back.
UI/UX Design
Development
Logic & Engine
Analytics & Testing
Mobile and web platforms, creating a modern, intuitive flow for browsing, swiping, and matching.
Backend and frontend development, including media storage, CDN integration, and scalable APIs.
Recommendation and tagging logic - a custom system for classifying clips, matching listeners with artists, and ranking content.
Analytics and A/B testing, tracking engagement metrics such as clip completion rates, match frequency, and session duration.
The Result
Muzic Swipe launched as a full cross-platform ecosystem.
With intuitive design, smart recommendations, and scalable architecture, Mercury turned an ambitious idea into a product that reimagines music discovery one swipe at a time.
User Growth
Rapid growth in registered users, including both emerging artists and everyday listeners, is driving the platform's momentum.
High Engagement
Strong engagement metrics - increased clip completion rates, rising match percentages, and longer average session times.
Artist Visibility
A measurable boost in artist visibility, giving emerging musicians an opportunity to grow their audience and build a loyal fan base.
Have questions?
Feel free to contact us and we'll respond as soon as possible.