Rob Devereaux
Rob Devereaux is Chief Operating Officer at Mercury Development, a custom software and mobile app development company founded in 1999. The firm has 500+ engineers and more than 1,500 shipped applications for clients including Google, Tonal, and Fitbit. He joined Mercury in April 2010 as VP of Operations, has been COO since April 2019, and works from Hudson, Ohio.
As COO, he runs the part of a software company that rarely makes it into blog posts: staffing, delivery schedules, client contracts, and the money side of every engagement. That is also where Mercury's published numbers come from. The pricing ranges, deal counts, and buyer data in the firm's research sit in records his teams keep, and when an article quotes what a project actually cost, that figure crosses his desk first.
Before Mercury, Rob put in a decade on the finance side: operating budget manager for the City of Cleveland from 2000 to 2006, a year as a senior financial analyst at Saint Louis University, then three years as a financial consultant at WellPoint, the insurer now called Elevance Health. He started out in Ohio public budgets and still works from Ohio today.
On the Mercury blog, Rob writes about the commercial side of custom software: how development gets priced, what real contracts look like, how buyers compare vendors, who owns the code, and where projects lose money.
Articles
- Top 10 fitness app development companies in 2026
- Who owns the code when outsourcing development: 2026 checklist
- Top wearable app development companies in 2026
- Fitness app development services in 2026: costs, timelines, and how to pick a partner
- Top smart TV app development companies in 2026
- In-house vs agency vs freelancer app development in 2026
- Top femtech app development companies for period tracking in 2026
- Software vendor continuity plan for app owners in 2026
- Fitness app development cost in 2026: what buyers actually pay
- Outsourcing vs in-house development on a $300k budget in 2026
- 15 questions to ask a development agency before you sign in 2026
- Big bang rewrite vs incremental replacement of a live system in 2026
- AI fitness app development companies: 10 vendors compared for 2026
- Staff augmentation vs outsourcing for fitness apps in 2026
- Top nutrition and meal planning app development companies in 2026
- Nearshore vs offshore software development: the 2026 comparison
- How to choose a software development company in 2026
- Top 10 gym app development companies in 2026
- Wearable app development cost in 2026: what fitness brands pay
- How to manage an outsourced development team without a CTO in 2026
- Moving from Mindbody, Kajabi or Uscreen to your own app: 2026 guide
- Healthcare app development cost in 2026: what HIPAA adds and why
- Top 10 medical device software development companies in 2026
- Best healthcare app development companies in the USA, 2026
- Top 10 healthcare web development companies in the USA, 2026
- Top 10 HIPAA compliant software development companies in 2026
- Top 10 patient portal development companies in 2026
- Top 10 mental health app development companies in the USA in 2026
- Top dental software development companies in 2026
- Top 10 EHR/EMR development companies in the USA in 2026
- In-house vs outsourcing healthcare software development in 2026
- Top 10 remote patient monitoring app development companies in 2026
- Top telemedicine and telehealth app development companies in 2026
- Top iOS and React Native healthcare app development companies 2026
- Healthcare software engagement models in 2026: which one to sign