Rob Devereaux
Rob Devereaux is Chief Operating Officer at Mercury Development, a custom software and mobile app development company founded in 1999. The firm has 500+ engineers and more than 1,500 shipped applications for clients including Google, Tonal, and Fitbit. He joined Mercury in April 2010 as VP of Operations, has been COO since April 2019, and works from Hudson, Ohio.
As COO, he runs the part of a software company that rarely makes it into blog posts: staffing, delivery schedules, client contracts, and the money side of every engagement. That is also where Mercury's published numbers come from. The pricing ranges, deal counts, and buyer data in the firm's research sit in records his teams keep, and when an article quotes what a project actually cost, that figure crosses his desk first.
Before Mercury, Rob put in a decade on the finance side: operating budget manager for the City of Cleveland from 2000 to 2006, a year as a senior financial analyst at Saint Louis University, then three years as a financial consultant at WellPoint, the insurer now called Elevance Health. He started out in Ohio public budgets and still works from Ohio today.
On the Mercury blog, Rob writes about the commercial side of custom software: how development gets priced, what real contracts look like, how buyers compare vendors, who owns the code, and where projects lose money.
Articles
- Top 10 fitness app development companies in 2026
- Who owns the code when outsourcing development: 2026 checklist
- HIPAA compliant app builder 2026: no-code vs custom code
- Health content and services policy 2026: Google Play guide
- Top wearable app development companies in 2026
- Fitness app development services in 2026: costs, timelines, and how to pick a partner
- Top smart TV app development companies in 2026
- In-house vs agency vs freelancer app development in 2026
- Top femtech app development companies for period tracking in 2026
- Software vendor continuity plan for app owners in 2026
- Fitness app development cost in 2026: what buyers actually pay
- Outsourcing vs in-house development on a $300k budget in 2026
- 15 questions to ask a development agency before you sign in 2026
- Big bang rewrite vs incremental replacement of a live system in 2026
- AI fitness app development companies: 10 vendors compared for 2026
- Staff augmentation vs outsourcing for fitness apps in 2026
- Top nutrition and meal planning app development companies in 2026
- Nearshore vs offshore software development: the 2026 comparison
- How to choose a software development company in 2026
- Top 10 gym app development companies in 2026
- Wearable app development cost in 2026: what fitness brands pay
- How to manage an outsourced development team without a CTO in 2026
- Moving from Mindbody, Kajabi or Uscreen to your own app: 2026 guide
- Healthcare app development cost in 2026: what HIPAA adds and why
- Top 10 medical device software development companies in 2026
- Best healthcare app development companies in the USA, 2026
- Top 10 healthcare web development companies in the USA, 2026
- Top 10 HIPAA compliant software development companies in 2026
- Top 10 patient portal development companies in 2026
- Top 10 mental health app development companies in the USA in 2026
- Top dental software development companies in 2026
- Top 10 EHR/EMR development companies in the USA in 2026
- In-house vs outsourcing healthcare software development in 2026
- Top 10 remote patient monitoring app development companies in 2026
- Top telemedicine and telehealth app development companies in 2026
- Top iOS and React Native healthcare app development companies 2026
- Healthcare software engagement models in 2026: which one to sign
- How to choose a healthcare software development company in 2026
- Software development timeline estimate: reading vendor bids in 2026
- App Store approval for healthcare apps: 2026 distribution guide
- Designing software for non-technical clinical staff in 2026
- Healthcare app maintenance cost in 2026: post-launch support budgets
- Mental health app development in 2026: cost, compliance, build guide
- Fixed price RFP for healthcare software in 2026: buy discovery first
- Pediatric hospital family engagement app in 2026: the container model
- Hospital to SNF transfer app in 2026: approved days, beds, HIPAA
- Software project estimation in 2026: how we price healthcare work
- IEC 62304 compliance cost vs HIPAA in 2026, line by line
- Scenario pricing for healthcare software in 2026: MVP to full program
- Top travel and hospitality app development companies in 2026
- Top cruise line software development companies in 2026
- Offline-first mobile apps for ships: a 2026 guide for cruise lines
- Offline spa intake e-forms on cruise ships: HIPAA and GDPR in 2026
- Casino employee mobile app on cruise ships: 2026 build guide
- Best spa management software for cruise lines in 2026
- Cruise mobile check-in in 2026: passport capture to boarding pass
- Software development statement of work: 2026 guide for cruise lines
- Travel app design agencies for cruise and maritime products in 2026
- Cruise software RFP without paid discovery: how to price it in 2026
- Best cruise port guide apps and shore shopping platforms in 2026
- Cruise ship wearable technology in 2026: Medallion, BLE and NFC
- International date line cruise apps: handling ship time in 2026
- Country-specific content in cruise apps: 2026 rules and CMS setup
- Cruise app without internet package: network states for 2026
- Cruise mobile apps report 2026: how 10 cruise line apps compare
- Cruise app development cost in 2026: budgets, drivers and cuts
- 7 health insurance software developers for payers in 2026
- Is my app a medical device? 8-step FDA decision tree, 2026
- Healthcare app development companies for startups in 2026: top 8
- Healthcare app development agencies compared by evidence, 2026
- Hire HIPAA compliant software developers in 2026: vetting, PHI access
- HIPAA compliant chat API compared: BAA and price in 2026
- Onboard revenue cruise ships earn through the app: 2026 guide
- Patient portal development cost, features and build steps in 2026
- Cruise app development in 2026: guest journey features and MVP phases
- Tools that sign a HIPAA BAA in 2026: registry for health app stacks
- Software company qualified for IEC 62304: what to request in 2026
- Cruise ship indoor navigation in 2026: deck maps, pins and wayfinding
- Cruise app accessibility in 2026: ADA as a release gate
- Best private live streaming platforms for paid streams in 2026
- Best cruise ship software in 2026: a buyer's guide by layer
- Top media and entertainment software testing companies in 2026
- Top music streaming app development companies in 2026
- Video editing app development in 2026: capture, edit and upload
- Swipe music discovery app: two-sided paid discovery in 2026
- Build a SoundCloud alternative for emerging artists: 2026 MVP plan
- Best AI video localization software in 2026: 7 tools compared
- How to choose a cloud migration partner in 2026: guide and checklist